Puffery, Hyperbole and Weasel Words

One of the key concerns when writing a media analysis is to eliminate the use of nonspecific text that does not contribute to your argument.  The Wikipedia Manual of Style has a section called "words to watch" that can help you eliminate many of these unproductive sentence constructions.

There are three sorts of words I'd like us to view in some detail today, namely puffery, hyperbole, and what the Wikipedia calls "unsupported attributions".



Assignment:

  1. Please review the pages linked, above, and the snippets pasted in, below. 
  2. Once you're done, find an example of "weasel words" on the Wikipedia by looking through these links
  3. Cut and paste the section that has been marked as using weasel words into a Microsoft Word document.
  4. Highlight in yellow specific places where you believe weasel words were used.
  5. Below the article, rewrite at least one of those sections so that it no longer uses weasel words.
  6. Explain in a few paragraphs how you've removed the weasel words through citation or rewording.
  7. Email your document (docx is fine) to your instructor.
If you feel especially adventurous, make the changes to the Wikipedia entry and include your citations!



Unsupported attributions
Weasel words.svg
... some people say, it is believed, many are of the opinion, most feel, experts declare, it is often reported, it is widely thought, research has shown, science says, it was proven ...
Shortcut:
WP:WEASEL

Phrases such as these present the appearance of support for statements but can deny the reader the opportunity to assess the source of the viewpoint. They are referred to as "weasel words" by Wikipedia contributors. They can pad out sentences without adding any useful information and may disguise a biased view. Claims about what people say, think, feel, or believe, and what has been shown, demonstrated, or proven should be clearly attributed.[3]



Read more about weasel words here and then promise me that you'll never, ever use them again.

Then do the same with hyperbole, which is a specific form of...


Puffery

... legendary, great, eminent, visionary, outstanding, leading, celebrated, cutting-edge, extraordinary, brilliant, famous, renowned, remarkable, prestigious, world-class, respected, notable, virtuoso ...
Shortcuts:
WP:PEA
WP:PEACOCK

Words such as these are often used without attribution to promote the subject of an article, while neither imparting nor plainly summarizing verifiable information. They are known as "peacock terms" by Wikipedia contributors. Instead of making unprovable proclamations about a subject's importance, use facts and attribution to demonstrate that importance.

Read more about a special type of puffery on the Wikipedia called "Wikipuffery" here.


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