Radio Commercial

Your radio commercial should help get you used to writing scripts, adjusting your script when performed, and integrating sound effects and music with spoken tracks.  Please think of your commercial as a test run and learning opportunity for your larger project.  Your commercial should be well done, but save some creative energy for your documentary!

Requirements

Your radio should have each of the following characteristics and requirements:
  1. A clear message with easy to understand action items for your listeners.
  2. An effective persuasive strategy.
  3. A length of 30 OR 60 seconds.  Pick one (most commercial spots are 30 second or 60 second spots).
  4. Some sound effect or music track -- or both.
  5. It must be tasteful
  6. A little excitement in your voice!
You can use an existing commercial campaign. Remember the Real Men of Genius radio spots and Free Credit Report.com commercials or another of your favorites.  (Note that the first borderlines good taste.  Check with your instructor if you have any uncertainty.)

Delivery

You'll probably want to either save your Audacity project and cut and paste your final commercial into your documentary project or export it as a .wav file to import into Audacity later.

Support Files

Radio commercial script template (from App State)
Free sound effects
Royalty free music
Audacity for Windows as a zip file (useful for class workstations)
Audacity for Mac OS X